Forbes: The Gutting Of Wounded Warrior: How To Kill A Charity
Excerpt: "From our perspective, the most telling point in White’s report – indeed, in this whole sad story – is that WWP revenue did not begin to substantially diminish in the aftermath of the bad media coverage. Instead, the chickens came home months later, after WWP’s Board fired CEO Steve Nardizzi as well as Giordano, neither of whom was permitted by the Board to respond to any of the published allegations.
"It was essentially a cave-in, all the worse, says White, “because at least they could have given a persuasive reason for doing so.” Accompanied by bland assurances that WWP would now move forward to regain trust, the firings were tantamount to a confession. “The Board was like a deer in the headlights,” adds White.
"One thing seems irrefutable: not media allegations, but WWP’s misguided response seems to have provided the coup de grâce. There’s a crisis communications bromide that, to placate the wolves at your door, make a sacrifice. That usually means human sacrifice; i.e., firing people. But herein lies the danger of all bromides: they don’t fit all situations."